We all know that we’re a culture obsessed with our cellphones — but, can you really have a special bond with your iPhone?

Results of a recent national survey by TeleNav, Inc. showed respondents’ strong attachment to their iPhones — with one-third of Americans admitting they would be more willing to give up sex for a week than be without their mobile phone, 70% were women.

“Smartphone users were more attached to their devices than were feature phone users, with iPhone users leading the pack.” TeleNav reported.

“In fact, iPhone users were more likely than their Android or BlackBerry counterparts to spend a week without their significant other, exercise or shoes — rather than go a week without their phone.”

But Americans’ physiological connection to smartphones may have more to do with the way our phones create deeply emotional feelings of attachment to our friends, relatives and partners according to professional love expert Helen Fisher, Ph.D., a biological anthropologist with a neurological expertise from Rutgers University and author of the book “Why We Love: the Nature and Chemistry of Romantic Love”.

“There are three distinctly different brain systems for mating and reproduction: sex drive, romantic love and feelings of deep attachment. People would rather give up sex for the weekend than their iPhone because their iPhone gives them feelings of attachment to friends, relatives and partners; to world events and games; and to potential lovers,” Dr. Fisher told Forbes.

“The sex drive is an immediate feeling, intense, but quickly dissipated. [On the other hand], the iPhone can elicit a long, deeply emotional and stimulating connection to a broad world.  Also, emotion is more controlled on the phone, so much so, it offers unconditional love!”

Sex was not the only thing smartphone users were willing to forego — 68% of iPhone users and 65% of Android users would rather go a week without exercise than without a phone.  The study also revealed that 55% of respondents would be more willing to give up caffeine for a week than their mobile phone, 63% would be more willing to give up chocolate, and 70% would be willing to forego alcohol.

What are you willing to give up in exchange for quality time with your smartphone? Be careful what you wish for.

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4,119 thoughts on “Giving Up Sex For Our Love Affair With iPhone

  1. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

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  8. While we appreciate your efforts on the Census blog, you are doing a disservice to industry by simply instructing them to use your search engine to find their Schedule B. The correct answer is that you obtain your Schedule B # by applying the General Rules of Interpretation. There are all day courses on tariff classification, and to do it correctly (for anything but the simplest products) often takes years to master. While your search engine may be a tool or aid in the classification process, by no means should you be instructing industry to classify their products using your search engine. This is not what the REGULATIONS THEMSELVES (Schedule B / HTSUS) state.

  9. You are correct. The General Rules of Interpretation (GRI) must be applied in order to determine proper export classification. In my entry, I was suggesting the Search Engine as an initial step in the classification process. The Search engine was designed to apply the GRI and World Custom Organization legal notes. In later blogs, I would like to present the GRI as well as other methods of finding a Schedule B number.

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  11. Export and import requirements must exist even through times of disaster. Requirements are not designed to hinder the importation or exportation of charity items such as food, medicine and equipment. However, export and import requirements for both the United States and foreign countries must be met. The staff of the Foreign Trade Division at the US Census Bureau is here to assist companies and individuals with the requirements to avoid any possible delays.

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  13. Re: AFF-2
    I was disappointed to notice that there is no Blog section for AFF-2. I continue to keep being disappointed, and thus have many concerns about Census moving to AFF-2, without retaining the original discrete choices which are possible in original-AFF. AND …
    (1) It is absurd not to be trialing ACS data (such a huge, gooey mass of data), when planning to move to AFF-2 as the single, future platform.
    (2) On the morning of June 13, I had one successful session, and then when trying again the session did not complete the “overlay” screen would not take my selected items, and “Add” them to the main page.
    (2) Then the feedback page also didn’t work, in order to file a complaint.
    (3) I don’t believe that people will read through 4-5 sheets of items, which exist already for Census-2000 data, before you add ACS and the up-coming 2010 data.
    (4) So yes, it’s in the Google model, so younger generations may feel more comfortable with it but if your Search Web designers were trying to destroy the integrity of Census data, they have only to continue with AFF-2 in this shape and horrible functionality.
    Jill Coghlan, Research Specialist
    Connecticut Center for Economic Analysis
    University of Connecticut

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