Is your Academic Department Getting the Most Out of its Marketing?

Thousands spent on traditional mailer campaigns. Countless hours spent printing, packing and sending department-produced newsletters or magazines. How many are dumped in the recycling without being opened? Every academic department with a serious interest in promotion needs to ask itself – is that investment of time and money really worth it?

In a word – no. We live in an increasingly digital age, and although some industries continue to do things the old-fashioned way, paying to produce a mail a hard copy newsletter or magazine just isn’t efficient anymore. We’ve created Cureus Channels as a way to fill this void while taking full advantage of all the latest and greatest digital technology.

Your department’s custom, branded Channel homepage serves as the one-stop shop for all of your latest published research and clinical experiences, as well as departmental news, media, event info and more! What’s more, we’ll also send out a branded quarterly email digest highlighting some of your latest articles and their authors. We work with you to fashion each quarterly digest to your liking – you pick the articles and authors to feature and supply a short introductory message and we take care of the rest!Screen Shot 2015-01-29 at 11.58.29 AM

Promote up-and-coming faculty, gain referrals and raise your department’s profile throughout the medical research community with a Cureus Channel. Contact me today at [email protected] to learn more.

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Cureus Channels: A Window into Your Organization

It’s a new age for medicine, and for medical journals, too. The advent of many exciting, cutting-edge medical techniques is mirrored by the rise in popularity of online journals. While the traditional print journals are led by stalwarts such as New England Journal of Medicine, JAMA and Nature, the recent explosion of online journals makes it more difficult than ever to stick out from the crowd.

Perhaps you’re a physician or researcher who’s looking to publish your work; as anyone who’s published before knows, there are a multitude of factors that influence such a decision. What can the hundreds of different online journals do to convince you that they’re the right place to publish?

Cureus channels offer a wholly unique opportunity to medical schools, departments and professional societies that have opted not to produce a journal of their own. Creating a journal is an expensive and complicated endeavor; however, there are myriad benefits to having your group’s members published in the same place, perhaps covering the same general topic area.

Some groups will create their own journals, and for those societies with ample cash and an extensive queue of articles ready to be published, perhaps that’s the right choice. But what about everyone else? Maybe your school doesn’t have a few million dollars to spare, or maybe your society is a small, but growing group with a steadily increasing stream of articles.

SMISS Channel
The SMISS Channel

A Cureus channel could be the answer. Offering the chance to gather all of your school or society’s clinical and research activities in one place, a Cureus channel is a unique branded page that increases your visibility by assisting in clinical research publication and promotion to broad professional and patient communities. Cureus is currently hosting channels for the Canadian Association of Radiation Oncology, the International Pediatric Simulation Society, the Society for Minimally Invasive Spine Surgery, and ZEISS.

Each organization appoints a channel editor to oversee submissions and encourage fellow members to contribute, but the foundational editorial work is all handled by Cureus. Think of a channel as a window into your organization, a place to see what your colleagues or fellow students are up to, all while exchanging valuable research and information in your field of expertise. We’ve launched four channels so far, with several more on the way. Get in touch with us today if you’d like to explore whether or not a channel is right for you.